Crisis Communications

Service Description

A crisis can happen to any company at any point in time and usually when they least expect it. Every single company will have their “crisis” day, for some more than once. What is essential in any issue or crisis management situation is that the Company’s consultant, if it has one, has the requisite experience to properly advise them in their time of greatest need. A lot is at stake. Years of reputation-building can be destroyed in a flash, due to inappropriate and ill-conceived actions, responses and reactions by management in a time of crisis. Managing a crisis should not be merely reactive. However even the best laid plans and scenarios cannot replace a trial by fire. The communications in a crisis should be act to advance a company’s interests and help to influence the tempo of news and events. It should also help to frame discussions of the crisis and provide an opportunity for a company’s management to demonstrate their leadership, good governance, empathy, trustworthiness and even contrition if necessary. It is said that a crisis will prove a company’s claims and whether it is worth its salt. At Cogent, we seek to preserve the years of goodwill and brand identity of the company and that will help it weather through the unfortunate situation or event. In the aftermath of a crisis, if handled well, a company’s reputation should bounce back even stronger. In short, Cogent has extensive experience to advise and help manage a company’s communications in a crisis, from a simple public relations issue to a potential litigation. At Cogent, we work closely with the Company’s board and management towards the best possible outcome for the company, given the scenario and circumstances.

Contact Details

• 203a Henderson Road, #03 02, Singapore 159546